The Nos[e] has been asked by a client to create a company in the agro-industry with lean manufacturing values. People tend to get a little bored when the hear the word ‘AGRO’.On a contrary, our team perceived it as a rewarding challenge. Especially, when we learned about the extraordinary set of values of our client – inspired by the Japanese principles of kaizen.A commitment that has grown into something bigger –​​​​​​​ our client was determined to name the company KAIZEN. At some point we could hear the fields speak Japanese back to us in line with those principles. We bet by this time we got you googling frantically to see what ‘kaizen’ actually means. Clearly, at that point we decided to abandon the idea for reasons above. Our goal was to implement the values and principles set by the client adding a little clarity and simplicity. After doing some research, we were again convinced that the fields are the children of agrarians, and the biggest passion for them is to plant and harvest crops. врожай.